ohayo pet
ART DIRECTOR: Vincent Xu
DESIGNER: Vincent Xu & Qu menghuan
ILLUSTRATION : Liu yuanyuan
YEAR: 2023
LOCATION: Suzhou
CLIENT: ohayo pet
ohayo pet是一家定位高端「托宠所」，集宠物酒店、宠物美容、宠物派对、宠物鲜食等于一体的综合性宠物品牌。
ohayo 是日语「早上好」的意思，两只互相追逐的小爪爪，结合首字母「O」，形成品牌简洁有力的符号，这一次我们从主角宠物的角度出发，以它们的方式互相「ohayo」。
品牌愿景，则是希望每一只宠物都能拥有温暖友好的生活，既是宠物们的游乐场，也是人的情绪疗愈空间，让每一条尾巴都挥洒快乐。
Ohayo Pet is a high-end "pet care center" that is a comprehensive pet brand that integrates pet hotels, pet grooming, pet parties, and pet fresh food.
ohayo means "good morning" in Japanese. Two little paws chasing each other, combined with the initial letter "O", form a simple and powerful symbol of the brand. This time we start from the perspective of the protagonist pets and use their way to say "ohayo" to each other. ”.
The brand vision is to hope that every pet can have a warm and friendly life. It is not only a playground for pets, but also an emotional healing space for people, so that every tail can spread happiness.
