探花灯·贵州菜 | HUES Guizhou Cuisine
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
INTEROR : ZooCN Lab
YEAR: 2024
CLIENT: HUES Guizhou Cuisine
探花灯·贵州菜是我们最近落地的一家餐厅。在云贵菜系风靡的潮流中，如何吸引消费者是一个挑战。
通过与主理人的沟通，我们了解到，探花灯致力于打造一家融合时尚与多元的餐厅。它既地道又不拘泥于传统，既具民俗风情又充满时尚感。想象一下，在一家欧洲复古餐厅中享用一顿酸辣的贵州菜，将会是何等新奇的体验。
花灯戏是贵州黔南布依族苗族的传统戏剧，我们从中提取了最具代表性的「鳌鱼灯」造型，并以简约的设计手法将其现代化和时尚化，实现了传统与现代的完美融合。多彩的花灯造型赋予了品牌多元化和强大的可塑性。
HUES·Guizhou Cuisine is a restaurant we recently opened. In the trend of Yunnan and Guizhou cuisine, how to attract consumers is a challenge.
Through communication with the owner, we learned that HUES is committed to creating a restaurant that combines fashion and diversity. It is authentic and not bound by tradition, with both folk customs and fashion. Imagine how novel it would be to enjoy a sour and spicy Guizhou cuisine in a European retro restaurant.
Lantern Opera is a traditional drama of the Buyi and Miao ethnic groups in Qiannan, Guizhou. We extracted the most representative "Aoyu Lantern" shape from it, and modernized and fashionable it with a simple design method, realizing the perfect fusion of tradition and modernity. The colorful lantern shape gives the brand diversity and strong plasticity.
Coconut Shake | 木双耳椰
ART DIRECTOR: Vincent Xu
DESIGNER: Qu Menghuan
YEAR: 2023
LOCATION: Shanghai
CLIENT: Coconut Shake
当一只椰子开始疯狂扭屁股，我就知道事情一定不简单。
Coconut Shake 木双耳椰是一个以健康无添加为坚持理念的品牌，为了传达和凸显这一理念，logo图形为一个简约的五边形来代表产品核心椰子。
品牌字体也以简洁感，稳重感为主，呼应「健康无添加」的理念。
其次，从logo图形延展出可爱的椰子形象，并与其搭配设计了一系列的热带水果小兄弟，以此提升辨识度和活力，为消费者传达健康、轻松、快乐的情绪。
When a coconut starts to twist its butt like crazy, I know it's not easy.
Coconut Shake is a brand that adheres to the concept of being healthy without additives. In order to convey and highlight this concept, the logo graphic is a simple pentagon to represent the core coconut of the product.
The brand font is also based on a sense of simplicity and stability, echoing the concept of "health without additives".
Secondly, the cute coconut image is extended from the logo graphic, and a series of tropical fruit brothers are designed to match it, so as to enhance the recognition and vitality, and convey healthy, relaxed and happy emotions to consumers.
塔莎的花园 | Tasha
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
YEAR: 2023
CLIENT: Tasha
塔莎的花园是一家有着自建园艺农场的园艺品牌，不止为消费者提供优质的产品和专业的服务，更希望传达出园艺的美好和温暖的情感特质。
品牌主理人塔莎先生十年的经营，用品质和专业让塔莎的花园积累了一大批忠实的老客户。下一步需要建立更多与消费者产生情感共鸣的专业园艺形象，系统化的视觉资产。
通过对品牌的系统分析和调研后，我们将「专业」与「美好」定义为品牌核心。
标志形象识别：农场园艺师-塔莎先生
在logo、色彩、图形、包装的创作中，紧紧围绕“一个专业种花的园艺农场”
通过系列的去展示表达，将塔莎的花园这些真实的园艺日常、美好完整传递给消费者。
Tasha is a gardening brand with a self-built gardening farm. It not only provides consumers with high-quality products and professional services, but also hopes to convey the beauty and warm emotional qualities of gardening.
The brand manager, Mr. Tasha, has accumulated a large number of loyal old customers through quality and professionalism in his ten years of operation. The next step is to establish more professional gardening images and systematic visual assets that resonate emotionally with consumers.
Nap Lab | 瞌研所
ART DIRECTOR: Vincent Xu
DESIGNER: FZ Yao & Zenxinyi
ILLUSTRATION : Sun yimeng
INTEROR : Xu muyi & Zhubing
YEAR: 2021
LOCATION: Guangzhou
CLIENT: Nap Lab
NAP LAB是以高品味的实验性咖啡抵抗世界上所有不合时宜的瞌睡，
为过劳都市年轻人提供咖啡美学的研究所。
主形象是一个在哪都能以各种姿势入睡的都市青年形象，以昏睡不醒的人物形象来展现对美味咖啡的迫切需求。
NAP LAB is a high-taste experimental coffee to resist all the untimely sleepiness in the world,
Provide a research institute of coffee aesthetics for young people in overworked cities. The main image is an urban youth image who can fall asleep in various poses everywhere, showing the urgent need for delicious coffee with the image of a drowsy character.
NAP CAFE LAB 佛山店，融合了「舞狮文化」的功夫之乡。
NAP CAFE LAB Foshan store is the hometown of Kung Fu that integrates the "lion dance culture".
ohayo pet
ART DIRECTOR: Vincent Xu
DESIGNER: Vincent Xu & Qu menghuan
ILLUSTRATION : Liu yuanyuan
YEAR: 2023
LOCATION: Suzhou
CLIENT: ohayo pet
ohayo pet是一家定位高端「托宠所」，集宠物酒店、宠物美容、宠物派对、宠物鲜食等于一体的综合性宠物品牌。
ohayo 是日语「早上好」的意思，两只互相追逐的小爪爪，结合首字母「O」，形成品牌简洁有力的符号，这一次我们从主角宠物的角度出发，以它们的方式互相「ohayo」。
品牌愿景，则是希望每一只宠物都能拥有温暖友好的生活，既是宠物们的游乐场，也是人的情绪疗愈空间，让每一条尾巴都挥洒快乐。
Ohayo Pet is a high-end "pet care center" that is a comprehensive pet brand that integrates pet hotels, pet grooming, pet parties, and pet fresh food.
ohayo means "good morning" in Japanese. Two little paws chasing each other, combined with the initial letter "O", form a simple and powerful symbol of the brand. This time we start from the perspective of the protagonist pets and use their way to say "ohayo" to each other. ”.
The brand vision is to hope that every pet can have a warm and friendly life. It is not only a playground for pets, but also an emotional healing space for people, so that every tail can spread happiness.
