阿那亚 · 山谷民艺工房 | aranya · Valley Folk-Craft
ART DIRECTOR: Vincent Xu
DESIGNER: Niu Shuo
YEAR: 2025
CLIENT: aranya
以非遗民艺为起点，阿那亚于金山岭展开一场连接传统与当下的探索，让民艺重回日常生活，绽放新生。山谷民艺工坊，便在此中孕育而生。
项目从河北在地非遗出发，选取六项底蕴深厚的技艺——河北棉纺织、盒子灯、蔚县剪纸、磁州窑、武强版画、固安柳编，我们与阿那亚团队共同构思，打造出山谷民艺工坊的品牌脉络。
金山岭的苍劲山形，勾勒出品牌标志的轮廓；拙朴手写字体，传递出温暖的手作质感。喜乐、山谷、手工、礼物——在双手与材料的默默对话中，在“物尽其用”的朴素智慧里，收获一份内心的踏实与丰盈。
Starting with intangible cultural heritage and folk arts, Aranya embarked on an exploration connecting tradition and the present at Jinshanling, allowing folk arts to return to daily life and blossom with new life. The Valley Folk Arts Workshop was born from this journey.
The project originates from local intangible cultural heritage in Hebei Province, selecting six profound techniques—Hebei cotton textiles, box lamps, Weixian paper-cutting, Cizhou kiln, Wuqiang woodblock printing, and Gu'an willow weaving. Together with the Aranya team, we conceived and created the brand framework for the Valley Folk Arts Workshop.
The rugged mountain shape of Jinshanling outlines the brand logo; the simple, handwritten font conveys a warm, handcrafted feel. Joy, valley, handicraft, gift—in the silent dialogue between hands and materials, in the simple wisdom of "making the most of everything," one reaps a sense of inner peace and abundance.
