优渥青少英语 | U World
ART DIRECTOR: Vincent Xu
DESIGNER: Fang Xin
YEAR: 2018
LOCATION: Suzhou
CLIENT: U World
U-World是一家面向3～14岁年龄授课的连锁英语培训机构。标志是以两个“U”组合而成的一个“W”，代表World。整个标志像是一个举起双手欢腾的孩子的上半身，象征着积极向上的力量和自信。五种品牌色分别代表着勇敢（红）、纯真（蓝）、激情（黄）、独特（紫）、探索（青）。
U-World is a chain of English language training institutions for students aged 3 to 14. The logo is a "W" composed of two "U"s, representing World. The whole logo is like the upper body of a child who raised his hands and cheered, symbolizing positive power and confidence. The five brand colors represent bravery (red), pure (blue), passion (yellow), unique (purple), and exploration (green).
