塔莎的花园 | Tasha
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
YEAR: 2023
CLIENT: Tasha
塔莎的花园是一家有着自建园艺农场的园艺品牌，不止为消费者提供优质的产品和专业的服务，更希望传达出园艺的美好和温暖的情感特质。
品牌主理人塔莎先生十年的经营，用品质和专业让塔莎的花园积累了一大批忠实的老客户。下一步需要建立更多与消费者产生情感共鸣的专业园艺形象，系统化的视觉资产。
通过对品牌的系统分析和调研后，我们将「专业」与「美好」定义为品牌核心。
标志形象识别：农场园艺师-塔莎先生
在logo、色彩、图形、包装的创作中，紧紧围绕“一个专业种花的园艺农场”
通过系列的去展示表达，将塔莎的花园这些真实的园艺日常、美好完整传递给消费者。
Tasha is a gardening brand with a self-built gardening farm. It not only provides consumers with high-quality products and professional services, but also hopes to convey the beauty and warm emotional qualities of gardening.
The brand manager, Mr. Tasha, has accumulated a large number of loyal old customers through quality and professionalism in his ten years of operation. The next step is to establish more professional gardening images and systematic visual assets that resonate emotionally with consumers.
