单身汪宠物店 | Single Dog
ART DIRECTOR: Vincent Xu
DESIGNER: Mo luyao
YEAR: 2017
LOCATION: Suzhou
INTERIOR: D+Space
CLIENT: Single Dog
单身汪是一个主打用户体验的宠物店，店主希望营造一个相对舒适，情感的空间。区别于传统宠物店的直白模式，单身汪的客户来到店里就好似来到一个老朋友的家里，无拘束。在舒适的环境里，可以喝咖啡，聊聊天，以此来打发等待的无聊时间。所以整个品牌更像是一个宠物店+咖啡店融合的模式。在设计的时候弱化了宠物的形态，以中英文字体作为品牌主logo，在字体的结构上结合了宠物的特征，如狗狗的头型和猫咪的尾巴等。字形设计从可爱、有亲和力两个点出发，颜色选用了蓝绿色和柠檬黄两种活泼的颜色。
Single dog is a pet shop that focuses on user experience. The owner wants to create a relatively comfortable and emotional space. Different from the straightforward mode of the traditional pet shop, the single dog customer came to the store as if he came to an old friend's home without restraint. In a comfortable environment, you can drink coffee and chat to stop the boring time waiting. So the whole brand is more like a model of a pet shop + coffee shop. In the design, the pet's shape is weakened. The Chinese and English fonts are used as the main logo of the brand. The structure of the pet is combined with the characteristics of the pet, such as the dog's head shape and the cat's tail. The glyph design starts from two points of cuteness and affinity. The colors are blue and green and lemon yellow.
