Rule&Chaos
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
YEAR: 2023
LOCATION: Suzhou
CLIENT: Rule&Chaos
现代人生活方式不在满足于生活必须消费，刺激生成了以感官体验为主的「体验式消费」。 再进一步从单一体验升级到复合体验。
Rule & Chaos不止是满足口腹之欲，同时带有社交体验、娱乐放松的作用。酒精在此模糊感官，将秩序和混乱交至融合，建构更沉浸的体验空间。
灵感来自于非线性混沌，拥有混沌的表象，不确定不重复不可预测。 但其实在一定秩序下拉伸折叠形成。看似混乱，但又存在秩序中，兼具两种特质的「一体两面」。
Modern people's lifestyle is no longer satisfied with the necessity of consumption in life, but has stimulated the generation of "experiential consumption" that focuses on sensory experience. Further upgrade from a single experience to a composite experience.
Rule & Chaos not only satisfies appetite, but also provides social experience, entertainment and relaxation. Alcohol blurs the senses here, blends order and chaos, and creates a more immersive experience space.
Inspired by nonlinear chaos, it has the appearance of chaos, is uncertain, non-repetitive and unpredictable.
But it is actually formed by stretching and folding under a certain order. It seems chaotic, but there is order, a "one body and two sides" that combines two qualities.
