野果与山椒 | Paprika Bistro
ART DIRECTOR: Vincent Xu
DESIGNER: Liu Shu
INTEROR : ZooCN Lab
YEAR: 2023
CLIENT: Paprika Bistro
野果与山椒是一家贵州融合菜餐厅。因为是一家bistro&cafe，所以品牌本身传达的不应该是地道贵州菜的传统感。
我们希望这是一家有着贵州基因的时尚餐厅。将咖啡店的时尚与贵州民族风相融合，营造品牌视觉的反差感。
野果与山椒，本身品牌名字好记，易于传播。所以设计图形的时候，希望创造一个能和名称相辅相成又有辨识度的符号。
“&”这个符号代表“和”，正好与名称相符合。所以我们把野果山椒的图形，结合“&”的形态，做了一个融合。既有贵州菜系的食材元素，但整体表现是现代简约的。无论和空间调性还是餐厅定位都能很好相融合。
Paprika Bistro is a Guizhou fusion restaurant. Because it is a bistro&cafe, the brand itself should not convey the traditional sense of authentic Guizhou cuisine.
We hope this is a trendy restaurant with Guizhou genes. Integrate the fashion of the coffee shop with the Guizhou national style to create a sense of contrast in brand vision.
Paprika Bistro, the brand name itself is easy to remember and easy to spread. Therefore, when designing graphics, we hope to create a symbol that can complement the name and be recognizable.
The "&" symbol stands for "and", which fits the name exactly. So we combined the graphic of the wild fruit sansho with the shape of "&" to make a fusion. There are ingredients elements of Guizhou cuisine, but the overall expression is modern and simple. It can be well integrated with space tonality and restaurant positioning.
