POWERWELD
ART DIRECTOR: Vincent Xu
DESIGNER: Fang Xin
YEAR: 2017
LOCATION: Germany
CLIENT: Powerweld
Powerweld是一家主打欧洲市场的焊接和切割设备品牌。追求简约锐利的形态和较高的辨识度。倾斜的字体增加力量感和速度感。上下相连的两个W巧妙的形成了类似机器人（变形金刚）的脸谱，体现品牌强悍精锐风范。
Powerweld is a welding and cutting equipment brand that focuses on the European market. Pursue a simple and sharp form and a high degree of recognition. Tilted fonts add a sense of power and speed. The two Ws connected up and down cleverly form a similar robot (Transformers) face, reflecting the brand's strong style.
