马赛克咖啡 | Mosaic Coffee
ART DIRECTOR: Vincent Xu
DESIGNER: Liu shu & Zhao ang
YEAR: 2023
LOCATION: Guangzhou
CLIENT: Mosaic Coffee
马赛克咖啡是位于广州的中端连锁咖啡品牌，品牌名灵感来源于电影「像素大战」。
主理人希望品牌传达轻松、有趣、给人带来快乐情绪的正能量。
我们希望创造一个简约有辨识度、人人都能记住的标志图形。像素风的小马应运而生。
所有的图形元素都以像素为单位进行重组设计，配合明快的黄黑配色，醒目又简洁，而像素风的游戏又是主流消费客群童年记忆，可以增加品牌好感度。独有的设计语言在众多市面上的咖啡品牌中脱颖而出。
Mosaic Coffee is a mid-end chain coffee brand located in Guangzhou. The brand name is inspired by the movie "Pixel Wars".
The manager hopes that the brand conveys positive energy that is relaxed, fun, and brings joy to people.
We wanted to create a simple yet recognizable logo graphic that everyone would remember. The pixel style pony came into being.
All graphic elements are reorganized and designed in units of pixels. With the bright yellow and black color scheme, it is eye-catching and simple. The pixel-style game is also the childhood memory of mainstream consumer groups, which can increase brand favorability. The unique design language stands out among many coffee brands on the market.
