蜜时光 | Miss Guang
ART DIRECTOR: Vincent Xu
DESIGNER: Gu jingyi
ILLUSTRATION: Gu jingyi
YEAR: 2019
LOCATION: Yantai
CLIENT: Miss Guang
蜜时光，以客户形象为原型，提取名字中的“光”字，保留其短发特征，化繁为简进行绘制。图形与文字圆润顺畅，舍去锐利的部分，两者匹配在一起，可以让顾客感受到亲和力。偏向自然风的配色与手绘的插画，为品牌增添了趣味性，一起享受甜品带来的甜蜜时光。
Miss Guang, taking the customer image as the prototype, extracts the word "light" in the name, retains its short hair features, and draws it into simplicity. The graphics and text are round and smooth, and the sharp parts are discarded. The two are matched to make the customers feel the affinity. The natural color matching and hand-painted illustrations add fun to the brand and enjoy the sweet time brought by the dessert.
