探花灯·贵州菜 | HUES Guizhou Cuisine
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
INTEROR : ZooCN Lab
YEAR: 2024
CLIENT: HUES Guizhou Cuisine
探花灯·贵州菜是我们最近落地的一家餐厅。在云贵菜系风靡的潮流中，如何吸引消费者是一个挑战。
通过与主理人的沟通，我们了解到，探花灯致力于打造一家融合时尚与多元的餐厅。它既地道又不拘泥于传统，既具民俗风情又充满时尚感。想象一下，在一家欧洲复古餐厅中享用一顿酸辣的贵州菜，将会是何等新奇的体验。
花灯戏是贵州黔南布依族苗族的传统戏剧，我们从中提取了最具代表性的「鳌鱼灯」造型，并以简约的设计手法将其现代化和时尚化，实现了传统与现代的完美融合。多彩的花灯造型赋予了品牌多元化和强大的可塑性。
HUES·Guizhou Cuisine is a restaurant we recently opened. In the trend of Yunnan and Guizhou cuisine, how to attract consumers is a challenge.
Through communication with the owner, we learned that HUES is committed to creating a restaurant that combines fashion and diversity. It is authentic and not bound by tradition, with both folk customs and fashion. Imagine how novel it would be to enjoy a sour and spicy Guizhou cuisine in a European retro restaurant.
Lantern Opera is a traditional drama of the Buyi and Miao ethnic groups in Qiannan, Guizhou. We extracted the most representative "Aoyu Lantern" shape from it, and modernized and fashionable it with a simple design method, realizing the perfect fusion of tradition and modernity. The colorful lantern shape gives the brand diversity and strong plasticity.
