咪咪粉食 | BUNSIK
ART DIRECTOR: Vincent Xu
DESIGNER: Qu menghuan
YEAR: 2023
CLIENT: 咪咪粉食
咪咪粉食是一家开在上海的韩国传统粉食小吃店，主理人也是一位非常有经验的韩国“欧巴”。希望大家可以在国内吃到非常地道的韩国小吃。
粉食在韩国是大家从小吃到大的日常街头小吃价格亲民产品美味，通常是好友结伴休息放松的场景氛围，具有轻松、温暖的感性价值。
ip形象设计源自三个猫咪好伙伴，通过诙谐幽默的画风，展示大家一起愉快享受美食的场景，将轻松温暖的感受传递给消费者。
颜色部分从产品中提取，经典 [绿色，碗和炒年糕的 [橘红色]希望进一步场景还原韩国街头氛围。
Mimi bunsik is a traditional Korean street food opened in Shanghai, and the manager is also a very experienced Korean "Ouba". I hope you can eat very authentic Korean snacks in China.
In Korea, bunsik is a daily street food for everyone from snacks to adults. The price is affordable and the products are delicious. It is usually a scene of rest and relaxation with friends. It has a relaxed and warm emotional value.
The ip image design comes from the three cat friends. Through the humorous painting style, it shows the scene of everyone enjoying the food happily, and conveys the relaxed and warm feeling to consumers.
The color is partly extracted from the product, the classic [green], the [orange red] of the bowl and fried rice cake, hoping to further restore the Korean street atmosphere in the scene.
