盒子里 | BAKEIN
ART DIRECTOR: Vincent Xu
DESIGNER: Vincent Xu & Qu menghuan
ILLUSTRATOR : Liu yuanyuan & Kimmi
YEAR: 2022
CLIENT: Harry’s Kitchen
Bakein盒子里，是“一盒式”创意DIY烘焙品牌，成就简单愉悦的烘焙新体验，对于烘焙新手小白都非常友好。
我们在设计品牌标志的时候，希望表达品牌「盒子」这个概念，盒子是产品的载体，它更像一个用心的礼物。可以和爱的人一起来完成这件「作品」，享受治愈的过程。
通过正负图形的关系，让「盒子」捧在女孩的手中，让视觉聚焦在盒子上。
女孩是一个喜爱音乐，享受生活的人，她的小猫会和她互动，用夸张的手法让品牌更灵动。这个IP也是每一个用户的「缩影」。
盒子产品的设计上，用了一些更为抽象涂鸦的表现方式，来映射烘焙的过程，可以是发酵的面团，可以是挤出来的奶油，可以是任何烘焙的状态与心情，创造即时表达。
In the Bakein box, it is a "box -style" creative DIY baking brand. It has achieved a simple and pleasant baking new experience. It is very friendly for novices Xiaobai.
When we design the brand logo, we hope to express the concept of the brand "box". The box is the carrier of the product. It is more like a gift. You can complete this "work" with the loved ones to enjoy the process of cure.
Through the relationship between positive and negative graphics, let the "box" hold it in the girl's hands and let the vision focus on the box.
The girl is a person who loves music and enjoys life. Her kitten will interact with her and use exaggerated methods to make the brand more agile. This IP is also the "microcosm" of every user.
In the design of box products, some more abstract graffiti expressions are used to map the baking process. It can be fermented dough, squeezed cream, can be a state and mood of any baking, and create instant expression.
