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	<title>VINCENT DESIGN &#124; 文森品牌设计</title>
	<link>https://vincentdesign.art</link>
	<description>VINCENT DESIGN &#124; 文森品牌设计</description>
	<pubDate>Thu, 25 Dec 2025 06:03:36 +0000</pubDate>
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		<title>HOME</title>
				
		<link>https://vincentdesign.art/HOME</link>

		<pubDate>Mon, 16 Apr 2018 04:27:30 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

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		<title>阿那亚 · 山谷民艺工房 &#124; aranya · Valley Folk-Craft</title>
				
		<link>https://vincentdesign.art/aranya-Valley-Folk-Craft</link>

		<pubDate>Thu, 25 Dec 2025 06:03:36 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/aranya-Valley-Folk-Craft</guid>

		<description>阿那亚 · 山谷民艺工房 &#124; aranya · Valley Folk-Craft

ART DIRECTOR: Vincent XuDESIGNER: Niu Shuo&#38;nbsp;YEAR: 2025CLIENT: aranya























以非遗民艺为起点，阿那亚于金山岭展开一场连接传统与当下的探索，让民艺重回日常生活，绽放新生。山谷民艺工坊，便在此中孕育而生。


项目从河北在地非遗出发，选取六项底蕴深厚的技艺——河北棉纺织、盒子灯、蔚县剪纸、磁州窑、武强版画、固安柳编，我们与阿那亚团队共同构思，打造出山谷民艺工坊的品牌脉络。




金山岭的苍劲山形，勾勒出品牌标志的轮廓；拙朴手写字体，传递出温暖的手作质感。喜乐、山谷、手工、礼物——在双手与材料的默默对话中，在“物尽其用”的朴素智慧里，收获一份内心的踏实与丰盈。






Starting with intangible cultural heritage and folk arts, Aranya embarked on an exploration connecting tradition and the present at Jinshanling, allowing folk arts to return to daily life and blossom with new life. The Valley Folk Arts Workshop was born from this journey.

The project originates from local intangible cultural heritage in Hebei Province, selecting six profound techniques—Hebei cotton textiles, box lamps, Weixian paper-cutting, Cizhou kiln, Wuqiang woodblock printing, and Gu'an willow weaving. Together with the Aranya team, we conceived and created the brand framework for the Valley Folk Arts Workshop.

The rugged mountain shape of Jinshanling outlines the brand logo; the simple, handwritten font conveys a warm, handcrafted feel. Joy, valley, handicraft, gift—in the silent dialogue between hands and materials, in the simple wisdom of "making the most of everything," one reaps a sense of inner peace and abundance.








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		<title>探花灯·贵州菜 &#124; HUES Guizhou Cuisine</title>
				
		<link>https://vincentdesign.art/HUES-Guizhou-Cuisine</link>

		<pubDate>Thu, 01 Aug 2024 07:04:51 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

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		<description>探花灯·贵州菜 &#124; HUES Guizhou Cuisine

ART DIRECTOR: Vincent XuDESIGNER: Qu menghuan&#38;nbsp;INTEROR : ZooCN LabYEAR: 2024CLIENT: HUES Guizhou Cuisine











探花灯·贵州菜是我们最近落地的一家餐厅。在云贵菜系风靡的潮流中，如何吸引消费者是一个挑战。


通过与主理人的沟通，我们了解到，探花灯致力于打造一家融合时尚与多元的餐厅。它既地道又不拘泥于传统，既具民俗风情又充满时尚感。想象一下，在一家欧洲复古餐厅中享用一顿酸辣的贵州菜，将会是何等新奇的体验。




花灯戏是贵州黔南布依族苗族的传统戏剧，我们从中提取了最具代表性的「鳌鱼灯」造型，并以简约的设计手法将其现代化和时尚化，实现了传统与现代的完美融合。多彩的花灯造型赋予了品牌多元化和强大的可塑性。


HUES·Guizhou Cuisine is a restaurant we recently opened. In the trend of Yunnan and Guizhou cuisine, how to attract consumers is a challenge.




Through communication with the owner, we learned that HUES is committed to creating a restaurant that combines fashion and diversity. It is authentic and not bound by tradition, with both folk customs and fashion. Imagine how novel it would be to enjoy a sour and spicy Guizhou cuisine in a European retro restaurant.




Lantern Opera is a traditional drama of the Buyi and Miao ethnic groups in Qiannan, Guizhou. We extracted the most representative "Aoyu Lantern" shape from it, and modernized and fashionable it with a simple design method, realizing the perfect fusion of tradition and modernity. The colorful lantern shape gives the brand diversity and strong plasticity.








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		<title>Coconut Shake &#124; 木双耳椰</title>
				
		<link>https://vincentdesign.art/Coconut-Shake</link>

		<pubDate>Fri, 21 Jul 2023 13:02:54 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/Coconut-Shake</guid>

		<description>Coconut Shake &#124; 木双耳椰

ART DIRECTOR: Vincent XuDESIGNER: Qu Menghuan&#38;nbsp;YEAR: 2023LOCATION: ShanghaiCLIENT:&#38;nbsp;Coconut Shake


































当一只椰子开始疯狂扭屁股，我就知道事情一定不简单。


Coconut Shake 木双耳椰是一个以健康无添加为坚持理念的品牌，为了传达和凸显这一理念，logo图形为一个简约的五边形来代表产品核心椰子。
品牌字体也以简洁感，稳重感为主，呼应「健康无添加」的理念。


其次，从logo图形延展出可爱的椰子形象，并与其搭配设计了一系列的热带水果小兄弟，以此提升辨识度和活力，为消费者传达健康、轻松、快乐的情绪。













When a coconut starts to twist its butt like crazy, I know it's not easy.

Coconut Shake is a brand that adheres to the concept of being healthy without additives. In order to convey and highlight this concept, the logo graphic is a simple pentagon to represent the core coconut of the product.

The brand font is also based on a sense of simplicity and stability, echoing the concept of "health without additives".

Secondly, the cute coconut image is extended from the logo graphic, and a series of tropical fruit brothers are designed to match it, so as to enhance the recognition and vitality, and convey healthy, relaxed and happy emotions to consumers.




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</description>
		
	</item>
		
		
	<item>
		<title>地心吐司｜deysume</title>
				
		<link>https://vincentdesign.art/deysume</link>

		<pubDate>Tue, 22 Jul 2025 03:14:16 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/deysume</guid>

		<description>地心吐司｜deysume

ART DIRECTOR: Vincent XuDESIGNER: Zhao Ang&#38;nbsp;LOCATION : GuangzhouYEAR: 2025CLIENT: deysume























地心吐司是一家位于广东的主打吐司的综合类烘焙店，当日现做不卖隔夜面包是地心的产品理念，主理人希望为地心吐司打造一套可爱俏皮的全新的视觉形象。


vi设计中的四个主要形象立足于1818年，小约翰·克里夫·西蒙提出的地心空洞假说，该假说主张地球是一个中空的巨大壳体，人类生活在这个球体的内部，所以我们所看到的日月星辰，浩瀚宇宙也都是在地球的内部，按照这种假说的逻辑，所谓地心即是太阳。


整个视觉设计将这个曾经风靡一时的伪科学当作一个故事作为背景支撑使其与品牌名称建立联系，再与行业属性进行有机结合，便诞生出了一个个生动的形象。





deysume is a comprehensive bakery located in Guangdong that specializes in toast. The product concept of the Earth's Center is to make bread on the same day and not sell overnight bread. The owner hopes to create a cute and playful new visual image for the Earth's Center Toast.

The four main images in the VI design are based on the Earth's Center Hollow Hypothesis proposed by John Cliff Simon Jr. in 1818. The hypothesis advocates that the earth is a huge hollow shell, and humans live inside this sphere. Therefore, the sun, moon, stars, and the vast universe we see are also inside the earth. According to the logic of this hypothesis, the so-called Earth's Center is the sun.

The entire visual design uses this once popular pseudoscience as a story as a background support to establish a connection with the brand name, and then organically combines it with industry attributes to create vivid images.








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</description>
		
	</item>
		
		
	<item>
		<title>塔莎的花园 &#124; Tasha</title>
				
		<link>https://vincentdesign.art/Tasha</link>

		<pubDate>Wed, 08 Nov 2023 10:04:49 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/Tasha</guid>

		<description>塔莎的花园 &#124; Tasha

ART DIRECTOR: Vincent XuDESIGNER: Qu menghuan&#38;nbsp;YEAR: 2023CLIENT: Tasha











塔莎的花园是一家有着自建园艺农场的园艺品牌，不止为消费者提供优质的产品和专业的服务，更希望传达出园艺的美好和温暖的情感特质。


品牌主理人塔莎先生十年的经营，用品质和专业让塔莎的花园积累了一大批忠实的老客户。下一步需要建立更多与消费者产生情感共鸣的专业园艺形象，系统化的视觉资产。











通过对品牌的系统分析和调研后，我们将「专业」与「美好」定义为品牌核心。


标志形象识别：农场园艺师-塔莎先生


在logo、色彩、图形、包装的创作中，紧紧围绕“一个专业种花的园艺农场”


通过系列的去展示表达，将塔莎的花园这些真实的园艺日常、美好完整传递给消费者。





Tasha is a gardening brand with a self-built gardening farm. It not only provides consumers with high-quality products and professional services, but also hopes to convey the beauty and warm emotional qualities of gardening.

The brand manager, Mr. Tasha, has accumulated a large number of loyal old customers through quality and professionalism in his ten years of operation. The next step is to establish more professional gardening images and systematic visual assets that resonate emotionally with consumers.




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</description>
		
	</item>
		
		
	<item>
		<title>NAP LAB｜瞌研所</title>
				
		<link>https://vincentdesign.art/NAP-LAB</link>

		<pubDate>Tue, 18 May 2021 05:06:43 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/NAP-LAB</guid>

		<description>Nap Lab &#124; 瞌研所

ART DIRECTOR: Vincent XuDESIGNER: FZ Yao &#38;amp; ZenxinyiILLUSTRATION : Sun yimengINTEROR : Xu muyi &#38;amp; ZhubingYEAR: 2021LOCATION: GuangzhouCLIENT: Nap Lab












NAP LAB是以高品味的实验性咖啡抵抗世界上所有不合时宜的瞌睡，
为过劳都市年轻人提供咖啡美学的研究所。主形象是一个在哪都能以各种姿势入睡的都市青年形象，以昏睡不醒的人物形象来展现对美味咖啡的迫切需求。



NAP LAB is a high-taste experimental coffee to resist all the untimely sleepiness in the world,
Provide a research institute of coffee aesthetics for young people in overworked cities. The main image is an urban youth image who can fall asleep in various poses everywhere, showing the urgent need for delicious coffee with the image of a drowsy character.





&#60;img width="2934" height="1754" width_o="2934" height_o="1754" data-src="https://freight.cargo.site/t/original/i/b71673acb58227760402ea106c5aa7ca5bf91c719fd1fe9fc671181de92a55c2/data-01.jpg" data-mid="108763483" border="0"  src="https://freight.cargo.site/w/1000/i/b71673acb58227760402ea106c5aa7ca5bf91c719fd1fe9fc671181de92a55c2/data-01.jpg" /&#62;
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&#60;img width="3000" height="2003" width_o="3000" height_o="2003" data-src="https://freight.cargo.site/t/original/i/31e197d910638317d7ac3902d71fa44f16ce9cc0374927d3448ee6df4032c75b/s7.JPG" data-mid="108763507" border="0"  src="https://freight.cargo.site/w/1000/i/31e197d910638317d7ac3902d71fa44f16ce9cc0374927d3448ee6df4032c75b/s7.JPG" /&#62;
&#60;img width="3000" height="2003" width_o="3000" height_o="2003" data-src="https://freight.cargo.site/t/original/i/8278c1b648eb44bcb5cfad8452abaee56228eb856ae558ee422bf3521e1b144a/s8.JPG" data-mid="108763508" border="0"  src="https://freight.cargo.site/w/1000/i/8278c1b648eb44bcb5cfad8452abaee56228eb856ae558ee422bf3521e1b144a/s8.JPG" /&#62;



NAP CAFE LAB 佛山店，融合了「舞狮文化」的功夫之乡。
NAP CAFE LAB Foshan store is the hometown of Kung Fu that integrates the "lion dance culture".



&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/b0d55a77d86f7e6adaafe44a6b5139d79fd2d68b354a1c4074fc0d87d09a5541/20210817-DSC_0768-HDR.jpg" data-mid="117185101" border="0"  src="https://freight.cargo.site/w/1000/i/b0d55a77d86f7e6adaafe44a6b5139d79fd2d68b354a1c4074fc0d87d09a5541/20210817-DSC_0768-HDR.jpg" /&#62;
&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/1412bb67c747fa11f9ce5abaa1fbbef1e055193ca98f2fa93f8b605077dbe5e2/20210817-DSC_0942.jpg" data-mid="117185104" border="0"  src="https://freight.cargo.site/w/1000/i/1412bb67c747fa11f9ce5abaa1fbbef1e055193ca98f2fa93f8b605077dbe5e2/20210817-DSC_0942.jpg" /&#62;
&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/78f352686b95c66fedebce1fa066303d773feab29780d9daed1eeb01b5cd2715/20210817-DSC_0803-HDR.jpg" data-mid="117185102" border="0"  src="https://freight.cargo.site/w/1000/i/78f352686b95c66fedebce1fa066303d773feab29780d9daed1eeb01b5cd2715/20210817-DSC_0803-HDR.jpg" /&#62;
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&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/50ac7b1aa9153cde493dd21216b27ab4ad299a7ecc08c416c0346eb251be15b7/20210817-DSC_0969-HDR.jpg" data-mid="117185105" border="0"  src="https://freight.cargo.site/w/1000/i/50ac7b1aa9153cde493dd21216b27ab4ad299a7ecc08c416c0346eb251be15b7/20210817-DSC_0969-HDR.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Binggo Ice Jelly&#38;More</title>
				
		<link>https://vincentdesign.art/Binggo-Ice-Jelly-More</link>

		<pubDate>Fri, 13 Jun 2025 07:48:12 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/Binggo-Ice-Jelly-More</guid>

		<description>Binggo Ice Jelly&#38;amp;More

ART DIRECTOR: Vincent XuDESIGNER: Vincent Xu&#38;nbsp;LOCATION :&#38;nbsp;Vancouve,CAYEAR: 2025CLIENT: Binggo











Binggo是一家开在北美温哥华的冰粉糖水店，我们根据产品特性设计了4个形象，为品牌注入活力。因为温哥华是一个多雨的季节，所以颜色上选取了饱和度比较高的撞色，希望把快乐传递给每一位路过的朋友。


Binggo is an ice powder and sugar water shop in Vancouver, North America. We designed 4 images based on the product characteristics to inject vitality into the brand. Because Vancouver is a rainy season, we chose contrasting colors with high saturation, hoping to pass on happiness to every friend passing by.








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	</item>
		
		
	<item>
		<title>新华昌集团 &#124; CXIC</title>
				
		<link>https://vincentdesign.art/CXIC</link>

		<pubDate>Tue, 01 Jul 2025 10:27:44 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/CXIC</guid>

		<description>新华昌集团 &#124; CXIC

ART DIRECTOR: Vincent XuDESIGNER: Zhao Ang &#38;amp; Vincent XuYEAR: 2025LOCATION: ChangzhouCLIENT: CXIC Group

































新华昌集团有限公司是一家集制造、经贸、运输、开发为一体的民营企业集团。是国内集装箱制造龙头企业，我们为其进行了整体的品牌升级。







CXIC Group is a private enterprise group integrating manufacturing, trade, transportation and development. It is a leading domestic container manufacturing enterprise, and we have carried out an overall brand upgrade for it.








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</description>
		
	</item>
		
		
	<item>
		<title>ohayo pet（更新中）</title>
				
		<link>https://vincentdesign.art/ohayo-pet</link>

		<pubDate>Sun, 03 Dec 2023 07:42:57 +0000</pubDate>

		<dc:creator>VINCENT DESIGN &#124; 文森品牌设计</dc:creator>

		<guid isPermaLink="true">https://vincentdesign.art/ohayo-pet</guid>

		<description>ohayo pet

ART DIRECTOR: Vincent XuDESIGNER: Vincent Xu &#38;amp; Qu menghuan ILLUSTRATION : Liu yuanyuanYEAR: 2023LOCATION: SuzhouCLIENT: ohayo pet











ohayo pet是一家定位高端「托宠所」，集宠物酒店、宠物美容、宠物派对、宠物鲜食等于一体的综合性宠物品牌。


ohayo 是日语「早上好」的意思，两只互相追逐的小爪爪，结合首字母「O」，形成品牌简洁有力的符号，这一次我们从主角宠物的角度出发，以它们的方式互相「ohayo」。


品牌愿景，则是希望每一只宠物都能拥有温暖友好的生活，既是宠物们的游乐场，也是人的情绪疗愈空间，让每一条尾巴都挥洒快乐。







Ohayo Pet is a high-end "pet care center" that is a comprehensive pet brand that integrates pet hotels, pet grooming, pet parties, and pet fresh food.

ohayo means "good morning" in Japanese. Two little paws chasing each other, combined with the initial letter "O", form a simple and powerful symbol of the brand. This time we start from the perspective of the protagonist pets and use their way to say "ohayo" to each other. ”.

The brand vision is to hope that every pet can have a warm and friendly life. It is not only a playground for pets, but also an emotional healing space for people, so that every tail can spread happiness.





&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8668f71c2508f10deb928dbb75dddd6ddc4e2f140ea73ac1890d5cab5b32e2ef/ohayo_-1.jpg" data-mid="198433473" border="0"  src="https://freight.cargo.site/w/1000/i/8668f71c2508f10deb928dbb75dddd6ddc4e2f140ea73ac1890d5cab5b32e2ef/ohayo_-1.jpg" /&#62;
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